McElhenny Sheffield Managed Risk ETF
Cboe: MSMR
Listed November 17, 2021
A tactical investing strategy based on the combination of McElhenny Sheffields Trend Plus and Sector Rotation strategies. Trend Plus is a rules-based trend following strategy that strives to participate in market upside while avoiding the downside. Sector Rotation is a rules-based momentum strategy that capitalizes on sectors with strong momentum and aims to avoid sectors and markets that exhibit weakness.
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About Aptus Capital Advisors
Aptus Capital Advisors is an SEC-registered Investment Advisor based in Fairhope, AL. Aptus serves as the investment advisor to a $4 billion suite of active ETFs designed to help advisors improve portfolio up/down capture, focusing on strategies designed to participate in the long-term compounding of the equity market while mitigating risk using the options market.